Here is a quick FAQ on the new Catholic Marketplace
What it is
- 2” x 2” weekly advertisement
- Black and white
- Can use text, logo, photo, etc. same as with a display ad
- $35/week
- Minimum of 12 editions prepaid
- Dedicated marketplace page in the newspaper
- Current maximum of 25 ads will be accepted
(note: if there is enough demand we will add more space for the Marketplace once page thresholds are there) - $35/set-up fee waived for introductory period*
What it isn’t
Advertising in the Marketplace is an “in-between” opportunity – it’s not classifieds, but not full display advertising either. While you’re getting some of the benefits of a small display ad, due to the low-cost it operates more like a classified in that it’s prepaid and your ad is the same for all editions that were prepaid.
But I already have a display ad...
If a business utilizes both display and market place ads it give the business added exposure at a very reasonable rate in the paper. The business can consider utilizing their generic or standard ad in the Marketplace with your contact information, etc., then the maximize the display ad to maximize on e.g. special offers, coupons, etc. and still increase visibility. Remember – your display ad can be changed at any time, and you can even refer to your marketplace ad for information as well.
Requirements/Restrictions for Marketplace advertising:
Commit to 12 consecutive editions
To paraphrase Henry Ford, you can have it in any colour so long as it’s black & white
One size fits all – 2”x 2”
Same ad for all prepaid 12 editions
Prepaid (VISA and MasterCard accepted)
No discounts applicable
The B.C. Catholic Advertising Comparison Chart
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What's On
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Classifieds
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Marketplace
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Display
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Cost*
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Free
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$15+
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$35
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$25 per column inch (discounts for volume)
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Flexibility
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Text only, very limited
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Text and one photo, photo additional cost
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Max 2" x 2" ad, display
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Any size from 2 col x 2" to a full-page
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Location
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Variable - wherever it fits
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Near back
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Close to classifieds
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Various - can be anywhere in paper
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Colour
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N/A
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Text and one black & white photo
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Black and white display
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Black and white or Full Colour (CMYK)
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Restrictions/ Limitations**
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Only available to Archdiocese specific Catholic parish related activities
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Basic text and one photo only, prepaid
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Black and white only, 12 editions minimum, prepaid, limited size
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No general restrictions, most flexible advertising opportunity
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Best Use For...
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Parish events
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Quick buy-sell business
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Branding and Contact for established business and/or businesses that are creating/establishing client/customer relationships
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Retail and businesses that require more flexibility in their advertising; can be utilized in conjunction with Marketplace ads; maximum impact
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* All costs are on a per week basis
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** all advertising must be approved by the advertising manager and/or editor and meet with accepted Catholic doctrine and guidelines.
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For more information, please call us at:
604.683.0281, The B.C. Catholic
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